Senior Brand & Production Designer | Healthcare, Agriculture & B2B
I’m Kevin, a senior brand and production designer who turns complex products into clear, consistent marketing materials. I’ve spent my career working inside large brand systems, rebranding Medline and designing for agriculture and technology in the Midwest.
A mix of healthcare, agriculture, and B2B projects. Each piece started with questions like “What does this do?” and “How will it help the customer?” and ended as clear, on-brand materials ready for print and digital.
Product brochure for Medline’s HeelMedix and Heel Raiser devices, describing how they offload the heel, reduce friction and shear, and feature built-in Ultra-Fresh® antimicrobial protection to help prevent pressure ulcers, supported by clear visuals, pressure-mapping data, and sizing guidance for clinicians.
HeelMedix brochure (PDF)
Skintegrity program brochure (PDF)
Welcome to Medline brochure (PDF)
Integrated campaign for an ag-tech company, using print and digital assets to explain rock-picking and mapping technology to farmers with clear, direct messaging.
“Fly Before You Buy” flyer (PDF)
Deferred Payment Plan flyer (PDF)
Service Provider brochure (PDF)
Series of product sell sheets and product family posters created within Medline’s global brand system, covering advanced wound care, oral care, and skin protection.
View series overview (PDF)
Hand Hygiene sell sheet (PDF)
ReadyCleanse wipes sell sheet (PDF)
CHG cleansing kit sell sheet (PDF)
Prophase wound cleanser sell sheet (PDF)
Optifoam Gentle dressing sell sheet (PDF)
Short-form video pieces created to support product launches, brand stories, and sales enablement, scripted, storyboarded, and designed to fit within established brand systems.
Short launch video created with TerraClear to show how rock picking fits into the post-harvest workflow. I focused on visual pacing, motion graphics, and on-screen messaging that support the core promise: find more rocks and remove them in a third of the time.
Animated brand film created for Medline’s corporate rebrand. Uses infographic-style motion graphics to show the pressures of modern healthcare, including supply chain issues, clinical practice challenges, and value-based purchasing, and positions Medline as a single-source partner with 350,000+ products, specialists across the continuum of care, and a promise to “advance the health of healthcare.”
Short motion-graphics video created for Medline’s HMEvolve program, using bold kinetic typography and simple iconography to show how the program helps HME dealers grow cash-sale revenue, market their business with professional tools, and improve cash flow with flexible financing options.
I’m a brand and production designer who solves problems visually. I enjoy collaborating with marketing and product teams, asking a lot of questions, and turning the answers into clear, on-brand assets that make complex products easy to understand.
I’ve spent most of my career inside large brand systems supporting a major corporate rebrand at Medline and now designing for agriculture and technology in the Midwest. I’m at my best in InDesign, creating brochures, sell sheets, catalogs, decks, and other production-ready materials that promote, protect, and strengthen the brand.
Whether you’re hiring for a remote Brand / Graphic Designer or need help with production-ready marketing materials, I’d love to connect.